SEO Book -- Learn. Rank. Dominate.

Author(s): Aaron Wall

Publication year: 2008

Source: http://www.seobook.com/blog

Summary

SEO Book.com is a leading SEO blog by Aaron Wall covering the search space. It offers marketing tips, search analysis, and whatever random rants come to mind.

Excerpt

Given the size of that moat and diversity of their offerings, holding Google stock is like holding a mutual fund with a long position on the web. As SEOs we monitor Google too closely to talk about why and what they are penalizing and how to get ahead, but I think you can learn more about marketing by watching what they do to build their brands and dominate their markets, and try to do the same in our markets.